Ford. McDonald’s. Google. Nike. All of these huge brands have a timeless quality to them, and if you’re in the process of creating your own brand, you might wonder how they were able to create and sustain this image. Creating a timeless brand might involve a fair bit of luck and good timing, but there are some tips you can take from the pros and experts if you’re trying to make your own timeless web brand. Here’s just a few of them.
Keep It Simple
If you think of your favorite brands that have been around for decades, you’ll probably notice that their logos are all very simple. Your company’s logo is extraordinarily important; a good logo can cause customers to instantly feel subconscious emotions and make connections they aren’t actually aware of, and can be deeply influential over behavior. In fact, many logos have become much simpler over the years, even though technology has become more complex. Designing a logo doesn’t have to be a complex exercise. You can head over to LogoCreator.io if you need a resource to create a great logo for free.
Focus On Your Story
Your business has a story, no matter whether it’s mundane or deeply compelling. Your story is what makes you unique, and it helps convey to your customer base why you decided to start your business. Your story feeds your vision, and your vision feeds your story as well. All of this helps to provide your customers with a good reason to buy from you. Otherwise, you’re just another website out there that sends them annoying emails. Crafting a great story can help you create the timeless brand you’re chasing.
Avoid Chasing Trends
While timeless brands acknowledge trends and capitalize on them early, they don’t let trends influence their company’s direction. You might notice that iPhones always seem to introduce new features a few years after other Android models; Apple would rather take the time to make sure new technology is here to stay before they start incorporating it. They can also then take the time to make sure they do it right.
Having great customer relationships should always be your focus, instead of just trying to offer them the newest, latest thing. When the latest trend (which you can’t really predict) comes along, your customers will stick with you because of the value they see in your relationship. In other words, do the next thing on this list; stick with the classics.
Stick With the Classics
Instead of chasing trends, do your best to stick to your core story and the classics that propelled your business to success in the first place (all these things seem to feed into each other, don’t they?). The Big Mac has been around since 1967 and, besides size, hasn’t seen many alterations. Cokes have tasted the same for over a century. While they may introduce new items or flavors, these timeless food brands have offered the same classics for decades. When you find your classic, flagship offering, stick with it.
Craft a Solid Message
Once you have all these pieces in place, you can build a cohesive marketing plan for your brand. Every piece of marketing, whether it’s an ad or content you post on your blog, has to fit into this overarching messaging strategy. Your message is so important, there are hundreds of blog posts across the web on how to build a good one. Keep it consistent in tone and style and you’ll be well on your way to creating a timeless brand of your own.