Right from the days of early civilization, human beings have been visual beings. The human brain mainly consists of the cortex neurons that are devoted to visual processing. This is the primary reason why visuals play a critical role in content marketing. If you have to sell your products or services, you must learn to share value-added content that contains attractive visuals.
Today, only a few people are willing to scroll through lengthy paragraphs looking for information. Therefore, if your content doesn’t feature visuals, you might be missing out a significant chunk of potential clients.
We can’t also ignore the rise of social media. Facebook, Twitter, Instagram, LinkedIn, and other social media sites have become an integral part of our lives and businesses. In fact, social media marketing is one of the best ways of reaching potential clients and building brand awareness.
But the big question is; how do you create creative graphics for your social media marketing strategy?” Read on to find out some helpful tips.
Set Your Goal
The first and most critical thing that you need to do is to come up with a specific goal that you want to achieve. Setting up a goal will be the foundation for creating appealing graphics for your social media content. It will guide your graphic designer into understanding what you expect of him/her. Figure out what you are trying to do and make a story out of it.
Apart from helping your design, setting a goal will also allow you to tell your story visually. Understand the purpose of each post and the target audience. Research your competitors and strive to come up with better designs that will grab the attention of your target audience.
Design Different Graphics for Different Social Media Platforms
Never use the same image on all of your social media accounts. You need to remember the fact that each social media platform requires a different set of resolutions for media graphics. The image that works fine with Facebook might not work with Twitter or Instagram.
Stay updated about the respective requisites for each site that you use. Your graphic designer should always keep the site image requirements in mind while designing graphics for your social media content.
Choose Your Color Scheme Appropriately
Color is one of the essential aspects of any graphic design since it invokes memory, helps to set the mood, and creates a unique atmosphere. Each color scheme has a meaning behind it. Therefore, make sure that the color scheme you choose to use conveys the emotion you want your brand or audience to associate with.
Ask yourself what your brand stands for before you choose the colors to use in your graphic design. Go ahead and pick colors that can reflect what your brand stands for starting with just two or three main colors. Once you have selected your ideal color scheme, make sure that you are using it consistently.
Incorporating graphic design in your social media marketing strategy doesn’t mean that you feed your followers with boring images every day. So, how do you solve this problem? Well, you need to be creative and starting thinking outside the box.
There are lots of other graphics that you can share on social media apart from images. For instance, you can create a top 10 list, charts, infographics, captivating photographs, or even post quotations of famous people that resonate well with your brand.