Reasons Why You Should Hire a Professional Website Design Agency
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.” – Mohamed Saad
Are you the owner of a Small-Medium Enterprise (SME)? If so, do you need a new website to help drive sales to your brand? The correct answer to the second question must be “yes.”
A well-developed website forms a critical part of a company’s, irrespective of size, digital marketing campaign. In fact, you won’t be far off the mark in assuming that an optimally functioning website can be successfully utilised to spearhead the digital marketing campaign.
At this juncture, it is vital to note that the caveat in these statements mentioned above is that the website must be well designed according to User-Experience (UX) and User-Interface (UI) best practice methodologies.Conversely, a poorly-designed website has the potential to do as much damage to the brand’s reputation as the extent to which a well-designed website will enhance the brand’s reputation.
The aim of a brand website
Before we look at specific reasons why you should hire a professional website development agency like LinkHelpers Phoenix Website Design Company to design and develop your site, let’s look at what the primary aim and purpose of a business website is.
As the lengthy quotation by Mohamed Saad mentioned above notes, a well-optimised website has the following three functions:
- Drives traffic to the brand’s products and services by attracting the correct target audience.
- Converts visitors to the site into returning customers. It must be noted that it is far more difficult to convert users into returning customers than it is to keep existing clients. In other words, it is a greater challenge to get sales from new customers than it is to ensure repeat sales from existing customers.
- Collect email addresses and other contact details so that the company can keep customers and prospective customers up to date with the latest company news and new product offerings.
Reasons to hire a professional website development agency to develop your website
Most of the reasons why you should hire a professional web developer to build your website for you is based on the rationale behind deploying a well-developed and well-optimised site.
However, for the sake of completeness, let’s summarise these points again:
A well-designed site based on the latest UI and UX best practice methodologies will play a major role in converting visitors to the site into returning customers; thus, driving sales of products and services.
A poorly designed site, on the other hand, that is confusing to use, will drive users into the arms of the brand’s competition. Modern users are impatient. They are not interested in wasting time figuring out how to answer a site’s Call-To-Action (CTA). This CTA can be a number of elements from purchasing products and services to providing brand marketers with an email address for marketing purposes.
Even though it is reasonable to assume that a professionally designed and developed site will not be cheap, it is important to place this cost into context by looking at the ROI (Return on Investment) in relation to the website development cost. This analysis of cost versus total sales derived from the website will provide the raison d’etre for paying a website design agency to develop a professional website for your brand.