What Are the Latest Website Design Trends in This Modern Technology World
The Australian ecommerce market is expected to exceed a $24bn in 2018, with sales expected to rise by 21 percent by that time, and this explosive growth means there are unparalleled opportunities for web development specialists. The country has over 90 percent internet penetration, so the market can only continue to grow for the foreseeable future.
The Federal government in Canberra is also committed to the digital future, recently establishing the Digital Transformation Agency, and this sort of commitment from the authorities provides further possible opportunities for businesses in Australia.
So, what are the latest trends in website design that a digital agency needs to be aware of?
Mobile is the way forward
First and foremost, websites need to be mobile-friendly as increasingly consumers access them via their hand-held devices. Google has announced that it is prioritising indexing based on mobile sources, so primary index content will come from these in the near future. While, according to Google, this should not cause problems for most websites, some changes may be needed for those that have separate mobile and desktop indexing. Australia has particularly high level of mobile penetration, with Google claiming Australians average 3.1 devices each, so this market cannot be overlooked.
Developers believe desktop websites over the coming year will be altered to look like a mobile app, so that consumers don’t have to use two different interfaces. They will also need to be constantly adding features without damaging the user experience, though this can pose technical problems.
Chatbots and artificial Intelligence
The development of messaging technology means chat is getting easier via websites. This will become even more common with the development of artificial intelligence leading to ever more sophisticated chatbots. They are moving beyond a mere fad into a genuinely useful product. Although this offers exciting potential for designers it does pose technical problems, because they will need to develop new skills quickly to meet customer needs.
Design tailored for the individual visitor
The volume of metadata available means that websites can identify ever more aspects of individual visitors, and some developers believe age-responsive design will be an increasing feature. This will enable designers to produce a stripped-down interface with larger text size and increased spacing to suit elderly users, for example.
Voice recognition is growing
Some developers are convinced that voice recognition is the next big thing, with many predicting that within five years voice activation will be the primary tool in the website experience.
WordPress is releasing its new CMS WordPress 4.7 in December, and most of those who have seen it believe it is a big improvement on its predecessors, making life a lot easier for webmasters and designers.