Why Responsive Web Design is at the Core of Modern Website Development

Published On January 29, 2017 | By Neva Occhipinti | Featured

Website development is a crucial factor when it comes to organic rankings. That’s because a responsive web design is no longer an option in the current world where 30 to 40% of website traffic comes from mobile devices. Your website visitors have different needs and their online behavior requires a website design that suits their devices.

Ideally, website visitors use different devices with varying screen sizes to view your website. It’s therefore difficult to come up with a web design that suits every device or screen. As such, a responsive web design that changes its orientation dynamically to fit every screen size is the way to go. Such a design provides better experience to mobile devices users while decreasing bounce rate that affects organic ranking negatively.


Why a responsive web design is SEO friendly 

Google flavors websites with responsive designs because they are more SEO- and user-friendly. Basically, Google is always inclined towards giving users a better experience. A responsive web design is basically about giving users an ultimate experience regardless of the devices they use to access a website. Therefore, a mobile friendly website for instance has a significant effect on mobile search results. Perhaps, this is because about 50 percent of all Google searches are done using mobile devices.

Building a responsive website 

A responsive web design is characterized by three major components. These are flexible media, flexible media queries and flexible layouts. A flexible layout refers to the practice of creating a website layout that has a flexible grid. This grid is capable of resizing its width dynamically. It is built using units of relative length, particularly em units or percentages. Relative lengths are used in declaring the property values of the grid including margin, padding and width.

Media queries are built as an extension of media types that are found when including and targeting styles. They make specifying different styles for various device and browser circumstances possible. The ability to apply targeted styles creates the leverage and opportunity to a responsive and mobile friendly design.


Why you need a responsive website 

A responsive website is ideally great for enhancing user experience. A website is essentially a tool that you use to share content and a responsive website is user-friendly. This means it is easier for target audiences to find, navigate, read and share the content on your website. Remember that user experience is a major ranking factor. Therefore, it makes sense for Google to encourage website developers to embrace a responsive web design.

When browsing your website using tablets or mobile phones, visitors should view all content of your website as if they are using a desktop. For instance, when browsing your website using a desktop, a visitor may spot something that they want to share with a friend who will most likely view it using a mobile phone. A properly designed and responsive website will show the content very well on both devices and give both users a better experience. This will definitely increase your chances of featuring in the top organic rankings since Google uses user experience as one of its ranking factors.

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