Calculating ROI from SEO

Published On October 16, 2016 | By Neva Occhipinti | Featured

So before starting, let’s have a quick introduction to ROI and SEO. Full form of ROI is Return on investments and it is a performance evaluation tool used to calculate the efficiency of an investment or different numbers of investments related to the investment cost. Full form of SEO is Search Engine Optimization and it is the process of improving the listing of a particular website on search result pages displayed. It works on the strategies and technology used in increasing the number of audience to a particular website by achieving a higher ranking in search results.

There are many companies which are offering their services in calculating the ROI from SEO. For more details regarding the analysis and calculation of ROI from SEO, you can simply visit To calculate the ROI on your SEO you should use the analytical data and monitor the increase or decrease in web traffic towards your site. Increased traffic will result in increased revenue. Mentioned below are few points which will help you in calculating your ROI.Image result for Calculating ROI from SEO

  • Monitor non branded traffic: Increased traffic is always good for many website. But you should also focus on the non related branded words. Many of the people search by using the non branded keywords. Monitoring and analyzing the use of non branded keywords can also be helping in creating the report.
  • Increased Links: When some other website hosts your website link on their page it’s certainly a vote of confidence for your ratings. Increasing the links on other website can help you gain much more visibility in the market.
  • Keyword conversion rate: To increase the traffic towards you website you should be needing quality keywords. The quality keywords should be some very popular keywords usually used in searching. For example, if you own a small business and lives in a small area then a location based keyword will be useful for you so that you can be searched easily.



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